
Retention. Operations. Analytics
I help marketing teams optimize their tools and turn scattered data into insights that drive action.
Work with me
Hi, I’m Amira Gariba 👋
For years I’ve worked with brands running multichannel campaigns, setting up tools, and building reports. I analyzed data, led campaign operations, and built systems to improve reporting, segmentation, and execution.
In 2023, I co-founded Guava Global, an events studio creating global brand experiences.
Alongside that, I partner with marketing teams to get more out of their tools and optimize the customer journey with smarter systems and clearer data.

Hi, I’m Amira Gariba 👋
For years I have worked with brands like Pandora, Adidas, and Goodfood, running multichannel campaigns, setting up tools, and building reports.
My experience spans across platform like Salesforce, HubSpot, Klaviyo, Braze, GA4, Tableau, and more.
In 2023, I became a freelancer and I co-founded Guava Global, an events studio creating global brand experiences for tech and creative companies.
Alongside that, I began freelancing and now partner with marketing teams to get more out of their tools and optimize the customer journey with smarter systems and clearer data.


You have the data but can’t tell what campaigns are performing or where your leads are dropping off
You're juggling multiple marketing and operations tools but nothing feels connected
You have too few resources and your team is always reacting instead of planning
You're in the right place if →
Want to work with me? Here's how I can help:
Here's how I can help
↓
Systems
&
Processes
Understand how your business is actually operating and what needs to change.
Identify marketing goals, KPIs and OKRs
Review your current tools, workflows, and team processes
Identify inefficiencies, manual gaps, and missed opportunities
Setup and implementation of project management and automation tools
Proficient in Zapier, Notion, Airtable, Clickup, Asana and more
Systems
&
Processes
Understand how your business is actually operating and what needs to change.
Identify marketing goals, KPIs and OKRs
Review your current tools, workflows, and team processes
Identify inefficiencies, manual gaps, and missed opportunities
Setup and implementation of project management and automation tools
Proficient in Zapier, Notion, Airtable, Clickup, Asana and more
Lifecycle
Marketing
Optimize your email and SMS campaigns, improve retention, and fix broken customer journeys.
Visualize and audit end to end customer journey
Identify gaps in messaging and campaign flows
Review and summarize campaign analytics
Implement or clean up CRM, email marketing tools
Proficient in Klaviyo, Braze, Activecampaign, Salesforce, Hubspot and more
Lifecycle Marketing
Optimize your email and SMS campaigns, improve retention, and fix broken customer journeys.
Visualize and audit end to end customer journey
Identify gaps in messaging and campaign flows
Review and summarize campaign analytics
Implement or clean up CRM, email marketing tools
Proficient in Klaviyo, Braze, Activecampaign, Salesforce, Hubspot and more
Strategy
&
Analytics
Get clear on what’s working, what’s not, and where to focus next.
Review and interpret key performance metrics
Analyze and visualize datasets
Identify growth opportunities and bottlenecks
Translate data insights into actionable strategies
Build reporting process and framework
Proficient in GA4, Domo, Power BI, Supermetrics and Tableau and more
Strategy
&
Analytics
Get clear on what’s working, what’s not, and where to focus next.
Review and interpret key performance metrics
Analyze and visualize datasets
Identify growth opportunities and bottlenecks
Translate data insights into actionable strategies
Build reporting process and framework
Proficient in GA4, Domo, Power BI, Supermetrics and Tableau and more

Retention. Operations. Analytics
I help marketing teams optimize their customer journey, organize their systems, and transform scattered data into meaningful insights.
Work with me

Retention. Operations. Analytics
I help marketing teams optimize their tools and turn scattered data into insights that drive action.
Work with me

Retention. Operations. Analytics
I help marketing teams optimize their tools and turn scattered data into insights that drive action.
Work with me
Hi, I’m Amira Gariba 👋
For years I have worked with brands like Pandora, Adidas, and Goodfood, running multichannel campaigns, setting up tools, and building reports. My experience spans across platform like Salesforce, HubSpot, Klaviyo, Braze, GA4, Tableau, and more.
In 2023, I co-founded Guava Global, an events studio creating global brand experiences for tech and creative companies.
Alongside that, I began freelancing and now partner with marketing teams to get more out of their tools and optimize the customer journey with smarter systems and clearer data.


You have too few resources and your team is always reacting instead of planning
You have too few resources and your team is always reacting instead of planning
You have the data but can’t tell what campaigns are performing or where your leads are dropping off
You can’t tell what campaigns are performing or where your leads are dropping off
You're juggling multiple marketing and operations tools but nothing feels connected
You're juggling marketing and operations tools but nothing feels connected
You're in the right place if
↓
You're in the right place if
↓
Want to work with me? Here's how I can help:
Systems & Processes
Understand how your business is actually operating and what needs to change.
Identify marketing goals, KPIs and OKRs
Identify marketing goals, KPIs and OKRs
Review your current tools, workflows, and team processes
Review your current tools, workflows, and team processes
Identify inefficiencies, manual gaps, and missed opportunities
Identify inefficiencies, manual gaps, and missed opportunities
Setup and implementation of project management and automation tools
Setup and implementation of project management and automation tools
Proficient in Zapier, Notion, Airtable, Clickup, Asana and more
Proficient in Zapier, Notion, Airtable, Clickup, Asana and more
Lifecycle Marketing
Optimize your email and SMS campaigns, improve retention, and fix broken customer journeys.
Visualize and audit end to end customer journey
Visualize and audit end to end customer journey
Identify gaps in messaging and campaign flows
Identify gaps in messaging and campaign flows
Review and summarize campaign analytics
Review and summarize campaign analytics
Implement or clean up CRM, email marketing tools
Implement or clean up CRM, email marketing tools
Proficient in Klaviyo, Braze, Activecampaign, Salesforce, Hubspot and more
Proficient in Klaviyo, Braze, Activecampaign, Salesforce, Hubspot and more
Strategy & Analytics
Get clear on what’s working, what’s not, and where to focus next.
Review and interpret key performance metrics
Review and interpret key performance metrics
Analyze and visualize datasets
Analyze and visualize datasets
Identify growth opportunities and bottlenecks
Identify growth opportunities and bottlenecks
Translate data insights into actionable strategies
Translate data insights into actionable strategies
Build reporting process and framework
Build reporting process and framework
Proficient in GA4, Domo, Power BI, Supermetrics and Tableau and more
Proficient in GA4, Domo, Power BI, Supermetrics and Tableau and more