Retention. Operations. Analytics

I help marketing teams optimize their tools and turn scattered data into insights that drive action.

Work with me

Hi, I’m Amira Gariba 👋

For years I’ve worked with brands running multichannel campaigns, setting up tools, and building reports. I analyzed data, led campaign operations, and built systems to improve reporting, segmentation, and execution.

In 2023, I co-founded Guava Global, an events studio creating global brand experiences.


Alongside that, I partner with marketing teams to get more out of their tools and optimize the customer journey with smarter systems and clearer data.

Hi, I’m Amira Gariba 👋

For years I have worked with brands like Pandora, Adidas, and Goodfood, running multichannel campaigns, setting up tools, and building reports.
My experience spans across platform like Salesforce, HubSpot, Klaviyo, Braze, GA4, Tableau, and more.

In 2023, I became a freelancer and I co-founded Guava Global, an events studio creating global brand experiences for tech and creative companies.

Alongside that, I began freelancing and now partner with marketing teams to get more out of their tools and optimize the customer journey with smarter systems and clearer data.



You have the data but can’t tell what campaigns are performing or where your leads are dropping off

You're juggling multiple marketing and operations tools but nothing feels connected

You have too few resources and your team is always reacting instead of planning

You're in the right place if →

Want to work with me? Here's how I can help:


Here's how I can help

Systems
&
Processes

Understand how your business is actually operating and what needs to change.

Identify marketing goals, KPIs and OKRs

Review your current tools, workflows, and team processes

Identify inefficiencies, manual gaps, and missed opportunities

Setup and implementation of project management and automation tools

Proficient in Zapier, Notion, Airtable, Clickup, Asana and more

Systems
&
Processes

Understand how your business is actually operating and what needs to change.

Identify marketing goals, KPIs and OKRs

Review your current tools, workflows, and team processes

Identify inefficiencies, manual gaps, and missed opportunities

Setup and implementation of project management and automation tools

Proficient in Zapier, Notion, Airtable, Clickup, Asana and more


Lifecycle
Marketing

Optimize your email and SMS campaigns, improve retention, and fix broken customer journeys.

Visualize and audit end to end customer journey

Identify gaps in messaging and campaign flows

Review and summarize campaign analytics

Implement or clean up CRM, email marketing tools

Proficient in Klaviyo, Braze, Activecampaign, Salesforce, Hubspot and more

Lifecycle Marketing

Optimize your email and SMS campaigns, improve retention, and fix broken customer journeys.

Visualize and audit end to end customer journey

Identify gaps in messaging and campaign flows

Review and summarize campaign analytics

Implement or clean up CRM, email marketing tools

Proficient in Klaviyo, Braze, Activecampaign, Salesforce, Hubspot and more

Strategy
&
Analytics

Get clear on what’s working, what’s not, and where to focus next.

Review and interpret key performance metrics

Analyze and visualize datasets

Identify growth opportunities and bottlenecks

Translate data insights into actionable strategies

Build reporting process and framework

Proficient in GA4, Domo, Power BI, Supermetrics and Tableau and more

Strategy
&
Analytics

Get clear on what’s working, what’s not, and where to focus next.

Review and interpret key performance metrics

Analyze and visualize datasets

Identify growth opportunities and bottlenecks

Translate data insights into actionable strategies

Build reporting process and framework

Proficient in GA4, Domo, Power BI, Supermetrics and Tableau and more

Retention. Operations. Analytics

I help marketing teams optimize their customer journey, organize their systems, and transform scattered data into meaningful insights.

Work with me

Retention. Operations. Analytics

I help marketing teams optimize their tools and turn scattered data into insights that drive action.

Work with me

Retention. Operations. Analytics

I help marketing teams optimize their tools and turn scattered data into insights that drive action.

Work with me

Hi, I’m Amira Gariba 👋

For years I have worked with brands like Pandora, Adidas, and Goodfood, running multichannel campaigns, setting up tools, and building reports. My experience spans across platform like Salesforce, HubSpot, Klaviyo, Braze, GA4, Tableau, and more.

In 2023, I co-founded Guava Global, an events studio creating global brand experiences for tech and creative companies.

Alongside that, I began freelancing and now partner with marketing teams to get more out of their tools and optimize the customer journey with smarter systems and clearer data.



You have too few resources and your team is always reacting instead of planning

You have too few resources and your team is always reacting instead of planning

You have the data but can’t tell what campaigns are performing or where your leads are dropping off

You can’t tell what campaigns are performing or where your leads are dropping off

You're juggling multiple marketing and operations tools but nothing feels connected

You're juggling marketing and operations tools but nothing feels connected

You're in the right place if



You're in the right place if

Want to work with me? Here's how I can help:

Systems & Processes

Understand how your business is actually operating and what needs to change.

Identify marketing goals, KPIs and OKRs

Identify marketing goals, KPIs and OKRs

Review your current tools, workflows, and team processes

Review your current tools, workflows, and team processes

Identify inefficiencies, manual gaps, and missed opportunities

Identify inefficiencies, manual gaps, and missed opportunities

Setup and implementation of project management and automation tools

Setup and implementation of project management and automation tools

Proficient in Zapier, Notion, Airtable, Clickup, Asana and more

Proficient in Zapier, Notion, Airtable, Clickup, Asana and more

Lifecycle Marketing

Optimize your email and SMS campaigns, improve retention, and fix broken customer journeys.

Visualize and audit end to end customer journey

Visualize and audit end to end customer journey

Identify gaps in messaging and campaign flows

Identify gaps in messaging and campaign flows

Review and summarize campaign analytics

Review and summarize campaign analytics

Implement or clean up CRM, email marketing tools

Implement or clean up CRM, email marketing tools

Proficient in Klaviyo, Braze, Activecampaign, Salesforce, Hubspot and more

Proficient in Klaviyo, Braze, Activecampaign, Salesforce, Hubspot and more

Strategy & Analytics

Get clear on what’s working, what’s not, and where to focus next.


Review and interpret key performance metrics

Review and interpret key performance metrics

Analyze and visualize datasets

Analyze and visualize datasets

Identify growth opportunities and bottlenecks

Identify growth opportunities and bottlenecks

Translate data insights into actionable strategies

Translate data insights into actionable strategies

Build reporting process and framework

Build reporting process and framework

Proficient in GA4, Domo, Power BI, Supermetrics and Tableau and more

Proficient in GA4, Domo, Power BI, Supermetrics and Tableau and more